Marlboro Friday

Marlboro Friday
Marlboro Friday Marl‧bo‧ro Fri‧day [ˌmɑːlbrə ˈfraɪdi ǁ ˌmɑːrlbəroʊ-] noun
MARKETING April 2, 1993, when the price of Marlboro cigarettes, which had been more expensive than other brands, was reduced in an attempt to increase sales. This led investors to believe that brands of consumer product S in general were no longer as valuable as before

Financial and business terms. 2012.

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